Hiring an expert videographer to shoot a sleek, professional, video for your restaurant may not be the first thought you have when it comes to promoting your business. But it should be.
While it is impossible to give a figure for just how many hours of videos are uploaded to the internet each day one thing is certain. We love them. It is estimated that over 100 million people watch videos online each day. As of 2018 video content is one of the most popular forms of content consumed on the internet with a whopping 81%. It makes sense therefore that if you want your business to thrive and succeed you need a great video to draw people in. To turn them from viewers into customers.
Here are 3 great reasons why you should hire a restaurant videographer:
Increases Brand Awareness
It is hard to make a business successful, to get those restaurant tables filled if people don’t know who or where you are and what you offer.
You know we love consuming video content but did you know that video appears in 70% of the top 100 search results listings. This means that using video to promote your business creates huge Search Engine Optimization advantages. The goal of any internet content is to appear in the top rankings of Google’s Search Engine Results Pages. Any way of improving your SERPs position is going to be a great asset to your business.
Another metric that helps improve your SEO rankings is the duration of time people spend on your website. Video is king for this for obvious reasons. The more attractive and engaging your video the longer people will stay on your site the more Google will reward you will higher placing in the SERPs.
It is believed that companies who engage in video marketing get 64% more leads per year and end up increasing their brand awareness by 54%.
Video Conveys A Lot Of Information In A Short Time
In this constantly on-the-go age, our patience has got shorter probably in line with our shorter attention spans. We want information. And we want it yesterday.
Video is a great way to get your message across in a quick and concise way. The added bonus of having something shiny and colourful to look at means you are more likely to be able to hold someone’s attention far quicker and for longer than say an article might.
Another reason video content works better than the written, other than not needing to have the ability to read, is that it can be watched passively. A video doesn’t necessarily need your undivided attention. You can watch it and still be engaged in something else like a conversation for example.
You Get A Great Return On Your Investment
ROI is generally one of the big selling points of making a video to promote your business. And why shouldn’t it? The ultimate aim of any business is to make money. The more money you can make, the better your ROI, the happier and more successful you will be.
Video is great for this as it is one of the most shared types of content on the internet and can be used on multiple platforms. From YouTube, to Twitter, to Facebook etc your video could be watched and circulated over and over again.
It is estimated that social video is shared 12 times more than any other form of content. That’s a huge market that you can’t afford to miss out on.
These are just a few examples of how having a video for your restaurant is important. From these alone, you should be able to see that, especially in our increasingly online world, a professional, well-produced, video is a must for your business.